Sustainable Fashion - Sustainability with ever changing creative perspectives.

"Last time, we discussed the impact of COVID on fashion, which we saw as having changed quite a bit, particularly sustainable fashion." This is not just responsible for the world's present trends' quick shifts and swirls. However, it is about temporarily stopping the world or slowing down human wants. But how will it benefit the world? Let's go have a look."

(The audio transcription was translated into English from Thai.)

Sustainable fashion, in our opinion, is more than just bringing sustainability to the fashion sector; it also shifts the way of thinking beyond the ways that technology and pre-existing items are combined to produce goods. We can decrease air pollution and prolong the lifespan of the ecosystem at the same time.

When considering things from a broad standpoint, we are often asked if we are wearing the same items of clothing or using the same items again. Or why aren't they popular? That might be the significance and worth of fast fashion, or clothing items that cater to the whims of individuals with limitless demands. Simple generalizations about differences, like wearing the same clothes or recycling the same items, might occasionally seem odd in a civilization of a particular era.

'Clothes are created from natural fibers, right?' What causes the environment to be destroyed? We can use that much water for two to three years if a piece of 100% pure cotton needs more than 2.7 tons. Up to 85% of this water can be used for cultivation or other agricultural activities. This excludes bleaching, dyes, and pesticides since numerous hazardous substances, like chromium, which transforms iron into gold, alum, and ferrous sulfate, can also seriously harm the environment.

'Where do the garments that we don't have time to wear go?' is what everyone could be wondering. They wind up in landfills, naturally. It is obvious that 10 million tons of clothing—less than 10% of the world's total—end up in landfills each year because we no longer wear the same items. Perhaps this is the primary cause of the significant shifts in the fashion business.

Whether it's utilizing AR cameras to scan clothing and take interesting pictures with patterns that the wearer likes, or using 3D models to produce clothing, the fashion industry may undergo significant change as we go into the digital age. New ideas are always generated, even when planning a fashion runway in the virtual world of the video game Animal Crossing.

This may be a dream where designers can do as they like with their ideas and fully express themselves. Fashion designers who use raw materials create some innovative designs that cannot satisfy the needs of designers to wear on humans.

Particularly fashion x games that help expand the dimensions of the art world and business to advance, like the Louis Vuitton brand with a designer like Nicolas Ghesquière to make clothes in the game like League of Legends in World 2019—who also made a collection for Studio Enix with the character Lightning wearing a spring/summer collection in an amazing advertising animation on the media—and in an interview article in The Daily Telegraph in 2016, the COVID-19 crisis has further highlighted the relationship between fashion in the analog world and reality, making sustainable fashion even more important.

Vivienne Westwood, a British designer who emerged with punk rock and the new wave movement in the 1970s, is another example of a forward-thinking designer that comes to miนนnd. The "rebellion against high society" that initially swept away the outdated notion that clothing should be made solely for aesthetic reasons was represented in this.

Such as introducing unusual materials that were initially regarded as absurd or unfeasible, dressing humans at all, or going back to the original local wisdom in England until it became a camera looking back into the past and believing that clothing can alter the shape of the body or the trick of the outfit.

One of her most well-known statements is, "My clothes may look out of place, just because people don't expect it, but what I do is to denounce the blandness and boredom of those ordinary fashions."

Even though people at the time were still unable to accept the existence of new things in the old traditions of English society, which was full of many rules that had to be followed or adhered to, it is also evident that the production of obscene T-shirts can greatly liberate the working class or the oppressed in society.

Technology was able to become more significant over time. The Louis Vuitton brand's collaboration with the Japanese game studio "Square Enix," which has a well-known game called "Final Fantasy 15," is comparable to their creation of an incredible Luna Freya wedding dress. For example, they used a 3D perspective fabric technique from a real model that was done through geometric shapes, such as sewing two square pieces of fabric together to create sharp angles or making triangles of fabric sewn to be tight-fitting, especially the part of the dress that has a form that is layered at least three layers, both chiffon, and organza. Even though the arrangement of the layers is exquisite, it does not make the dress puffy at all. 

As we can see here, the fashion industry can respond to the world that does not want what we truly want to do, in addition to managing needs, unattainable things, and individual gossip.

Even while the fashion business boasts about being true fashion thinkers, we cannot deny that being self-respecting, daring to be different, or rebelling against fashion also contributes to sustainable fashion in the modern era. So, designers may be the source of inspiration for sustainable fashion.

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(link : https://youtu.be/AU-Bb5HPehI?si=M5f18sl8esak0Yot)